Peel Memorial Hospital Case Analysis Essay

Introduction Prior to the 1990s, generous government funding allowed Canadian health care facilities to provide excellent service and quality. In the early 1990s, increasing health care costs have changed government funding, requiring providers to be more financially accountable. In the mid-1990s, hospitals and regional health authorities across Canada were under siege from funding restraints, mergers and forced closures. At the same time, the healthcare industry was focused on delivering high-quality patient care and aligning the key stakeholders to the newly created vision. To evolve and to survive, Peel Memorial Hospital (PMH) implemented the Balanced Scorecard performance management system and that is the focus of this case study. Also highlighted are the value of and the benefits to be gained when best practices from the corporate sector are successfully adapted to the health care environment. History and Issues Peel Memorial Hospital (PMH) in Brampton Ontario lacked measurable targets and tired Mission Statement that tried to be all things to all people (Harber, 1998). Internal surveys revealed that employees were unclear on the organization’s strategic direction and the linkage of various programs and initiatives undertaken. In 1994, PMH embarked on a comprehensive Continuous Quality Improvement (CQI) training program for all staff which was followed by a burst of departmental and interdepartmental improvement initiatives. The hospital management looked closely at whether time, money and energy were being focused on the key clinical and business processes. Meanwhile, the hospital employees wanted to know how the evolving program management structure relates to PMH’s move into a patient focused care model; how these organizational development initiatives tie in with PMH’s move to shared governance models for nursing and the professional discipline; and where the fit for CQI and new computer system were. Working with Xerox Quality Services, PMH identified the â€Å"balanced scorecard† solution as a good fit for PMH and an effective vehicle to further evolve the organization. In 1995, PMH adopted the balanced scorecard system to measure its performance. Performance Management System Analysis The use of balanced scorecard in hospitals as part of their performance management and strategic management system has increased substantially. These scorecards incorporated the concern of the hospitals’ stakeholders, focused on the hospitals’ processes, and included both financial and non-financial indicators for performance measurement. The balanced scorecard at PMH included six categories of business with 23 data elements that were the drivers of the performance results. At the center of the Integrated Management Model framework was the Patient and Community Focus. The other five categories of business were Management Leadership, Human Resource Management, Patient Care Process Management, Quality Tools and Information Utilization, and Performance Results, and their interrelationship was identified in the framework (Harber, 1998). â€Å"The first year of implementation included objectives that identified the need for corporate measurement tools such as patient and st aff/team satisfaction† (Harber, 1998, p. 60). During year two of implementation, the Integrated Management Model was streamlined to reduce the data elements. By now, PMH had become more adept at managing and understanding the causal relationship between performance indicators and performance results. It had a good idea of which performance results help to drive performance results in other areas. Although the development of the balanced scorecard was a major undertaking and the development of performance measures a challenge, the implementation of balanced scorecard at Peel Memorial Hospital was a success as the satisfaction level from patient rose from 89 percent to 95 percent and the staff satisfaction survey participation rose from 33 percent to 75 percent. Also, PMH achieved a better understanding of where to invest time and money  in learning objectives and the ability to relate mission and vision statements to performance. It also enables PMH to become the lowest-cost provider in its peer group. The balanced scorecard provided PMH the ability to translate the hospital’s strategic objectives into a coherent set of performance measures as well as to align the seemingly disparate elements with organizational objectives. Conclusion Mello (2011) says that performance management systems can significantly impact organizational performance and process. The achievement of organizational goals requires a sensible balance between managerial commitment to the strategic interests of a business and to the human interests of its everyday operation at every level. The successful in health care management will depend on organizations and top executives balancing quality and customer satisfaction with adequate financing and long-range goals. The balanced scorecard not only provides a framework for establishing performance measurement goals but also incorporates continued quality improvement throughout the organization. Today, more and more Canadian hospitals have adopted balanced scorecard as their strategic management system. References Mellow, J. A. (2011). Strategic Human Resource Management. Mason, OH: South-Western Cengage Learning. Chapter 10, p. 438-454. Harber, B. W. (1998). The Balanced Scorecard Solution at Peel Memorial Hospital. Hospital Quarterly, p. 59-63.

Organisational Analysis

The aim of this essay is to explore and discuss the view that mechanistic and bureaucratic organisations will probably struggle to encourage organisational learning. The structure and learning perspectives of organisational analysis will be used as academic lenses to view and propel this discussion. Relevant theories will be applied to analyse my own organisational experiences (direct and indirect). Examples derived from case studies of organisational situations will be looked at so as to make the discussion more cohesive. To begin with definitions of the perspectives in question will be given as to make understanding of the different types of organisations clearer. According to Drummond (2000) mechanical imagery depicts organisations as static machine-like entities operating in a steady and predictable manner. Likewise, the metaphor of bureaucracy suggests that people in organisations are bounded by rules, job descriptions and organisation charts. It is important to note that Taylor’s philosophy is founded upon mechanical imagery. The key concepts in the structural perspective are based on Taylor’s principles of scientific management and Weber’s ideal bureaucracy. Taylor (1911) formalised the principles of scientific management into four objectives which are division of labour, one best way, scientific selection and training and monitor performance. In Taylor’s view, organisations need clearly articulated objectives, sharp divisions of labour, specified hierarchies and responsibilities and formalised systems of control. Taylor saw people as near-automatons (robots), potentially troublesome perhaps, but basically programmable given proper supervision and appropriate incentives. In Taylor’s eyes, the existence of contradiction and ambiguity in organisations were signs of managerial weakness, something which could and should be eliminated. His work is basically a recipe for clarity and control (Drummond, 2000). According to Taylor (1911), output could be increased not by requiring operatives to work harder, but by showing them how to work more efficiently. Taylor came up with scientific management for shop floor workers but I have realised that even the fast food industry has adopted the same kind of set-up. Whilst working in McDonalds on the BigMac grill there was a systematic approach to work and it was timed, 1 – place buns in toaster, 2 – after thirty seconds place burgers on grill, 3 – dress the buns, 4 – place burgers on buns. This routine was done by two people and we would do this all day. Steps 1 and 3 would be done by one person and steps 2 and 4 by another; this was done so that the person handling meat stayed there and not touch the buns. It was like an assembly line because the burgers moved from one employee to the other doing different things but to achieve the same outcome. Constant monitoring was in place as we were given stars according to progress or put simply as to how many different stations you can work at, e. g. a star for each station – tills, chips or chicken. The layout of the kitchen looked like one conveyor belt going round and round. Critics have mentioned that mechanistic approaches work well when the task is straightforward, stable environment, replication, precision and compliance. All these attributes are greatly present in McDonalds and the other fact was that we had to clock in and out we were expected to behave like machines to be predictable and efficient. Extreme forms of the machine metaphor of organisations are seen in the bureaucracies and mass production factories – of which McDonalds is a bit of both. Weber based his ideal bureaucracy model on legal and absolute authority, logic and order. In Weber's idealised organisational structure, the responsibilities for workers are clearly defined and behaviour is tightly controlled by policies, procedures and rules. To a certain extent organisations should have some sort of bureaucracy and there are a number of bureaucratic structures. Morgan (1993) mentioned that the types of bureaucracy are rigid (person at the top), bureaucracy with task forces and project teams (guided by strict procedures) and bureaucracy with senior management team. The main idea that Weber brought about was the rational type of bureaucracy which is characterised by specialisation, authority hierarchy, operating rules and procedures and impersonality. Now looking at Taylor the characteristics of his organisation are division of management and labour, scientification of work and specialisation of tasks. It is not difficult to note that Taylor was a big influence on Weber and we can conclude that in these types of organisations decision-making is based on fairness and strict procedures. Weber's theory of organisations reflected an impersonal attitude towards the people in the organisation. Indeed, the work force, with its personal frailties and imperfections, was regarded as a potential detriment to the efficiency of any system. Weber’s idea of rationality was best developed further by Ritzer and coined a new term for it â€Å"McDonaldisation†. According to Ritzer (2007), a society characterised by rationalisation is one which emphasises efficiency, predictability, calculability, substitution of nonhuman for human technology and control over uncertainty. The process of McDonaldisation takes a task and breaks it down into smaller tasks. This is repeated until all tasks have been broken down to the smallest possible level. The resulting tasks are then rationalized to find the single most efficient method for completing each task. All other methods are then deemed inefficient and discarded. McDonalds have standardised their product to make it more efficient, e. g. McDonalds is the same wherever you go – a big mac is still a big mac, we know what to expect in a McDonalds and we know how to behave as well because of that predictability. McDonalds’ environment is structured in a way that there are no surprises to customers. Efficiency is brought about by looking for the best route to getting the best output with least amount of resources and costs i. e. he grills in McDonalds cook meat within seconds and one person needed to operate a grill at any time. This brings us to the notion of control and calculability, there is great reliability on technology rather than humans and emphasis is on quantity rather than quality. Clearly these two approaches to viewing organisations are sort of out-dated and can be detrimental to the progress of an organisation in this day and age. Hence organisations are requi red to be flexible and evolve and also be able to cope with today’s pressures. Organisational learning (OL) is the way forward and aims at making sure that organisations are well equipped for the ever changing market place. Weick and Roberts (1993) mentioned that OL consists of interrelating actions of individuals, which are their â€Å"heedful interrelation† which results in a â€Å"collective mind†. Organisational Learning as the ability of an organisation to gain insight and understanding from experience through experimentation, observation, analysis, and a willingness to examine both successes and failures. Heedful interrelating is made possible via contribution, representation, and subordination. Organisational learning can be done and have a finite outcome. Organisations need to work faster and adapt quickly if they are to survive the current and turbulent environmental changes. Argyrils and Schon identified different types of organisational learning single and double loop learning. Single loop learning is sometimes referred to the lowest level because it only responds to change by detecting errors and then modifying strategies. Double loop learning is an advanced form of single loop learning meaning that it questions if operating norms are appropriate whereas in single loop there is embededness of culture and learned habits become resistant to change and learning. In other words double loop learning is concerned with the why and how to change the organisation while single loop learning is concerned with accepting change without questioning the underlying assumptions and core beliefs. In today’s organisational world knowledge has become really important. It is contributing to high value products and services. The rate of learning has to be greater than the rate of change and learning is the responsibility for everyone in the organisation. Organisational learning links nicely with learning organisations, this type of organisation continuously transforms itself and its context. â€Å"A learning organization is an organisation skilled at creating, acquiring, and transferring knowledge, and at modifying its behaviour to reflect new knowledge and insights. † (Garvin, 1993, p. 80. ) Fincham and Rhodes (2005) mentioned that knowledge management involves organisations developing practices and policies that reward, recognise and harness the storehouse of knowledge of its people continuously innovate and remain creative using brain power as a source of competitive advantage. With the latter in mind it is wise to judge that the old ways of analysing organisations notably the structural perspective hinders organisational learning in a number of ways. Taking McDonalds as the case study it is clear that employees are merely resources which are there for use to maximise profits. Deskilling of workers because of the monotonous and repetitive work which can lead to stress because of emotional labour. Boredom and disassociation with task will creep in leading to alienation and lack of commitment. More routine and rigorous structure limits a lot because it is not good in times of change. There is limited space for creativity, innovation and flexibility because of the fragmented problem solving approach and the disconnected roles and communication. Low level of commitment and loyalty has seen a high staff turnover at McDonalds. Organisations are made up of human beings not machines. Employee alienation and customer dehumanisation is not attractive in any organisation. Bureaucratic organisations will struggle to encourage organisational learning because of their hierarchical structure. Management seem to have all the decision-making powers and this might not sit comfortably with the rest of the employees as they are disempowered. This obviously leads to inefficient decision-making, slow response due to the chain of command and politics is rife. Several critics have noted that the learning organisation model implies that managers must become interested as never before in the process of learning, as well as the results. The central statement of the learning organisation is in two parts: (1) that a key success factor for any business in the age of global competition is its ability to innovate continuously, appropriately, and faster than its rivals, and (2) that can only happen through unleashing the untapped capabilities of all its employees. The learning organisation is definitely a new and significant paradigms shift from the traditional bureaucratic view because it emphasises process over structure and contains a number of components. These components include: a vision of better organisational life, a body management practice guidelines and a network of experts and advocates, a set of mental models regarding individual and social psychology, the sociology of organisations and change and finally a concern for values of wholeness (in preference to fragmentation) and respect for people (Wheatley, 1992). Cravens et al (1996) also noted that organisations need to shift away from the old structural perspective because of the new highly dynamic environments. Many corporations are reducing management layers and organisational bureaucracy in pursuit of rightsizing or the horizontal organisation, concurrent actions include re-engineering business processes followed by organisational redesign and greater use of multifunctional teams, central issues are obtaining precision, flexibility and speed in the execution of programmes and strategies. This shift has also seen the new approach develop powerful information systems and automated knowledge capture permit the empowerment of employees in the management of business processes, priorities are more customer satisfaction and retention through greater organisational responsiveness and competitive advantage for the reformed organisation comes from added-value, created through knowledge feedback and exploitation (Cravens et al, 1996). To be effective in the workplace, we must be better learners; we must become more open to alien ideas and more humble about our own limitations. Tools and techniques cannot be separated from the vision and the values of the learning organisation. (Kofman and Senge, 1995). The learning organization approach is not just about improving productivity and work satisfaction it is also about the fundamental ethics of the workplace and the marketplace. People’s needs have to be considered and should people not be seen as productivity factors; this holistic approach sure does improve conditions and output. A happy worker is a motivated worker. I only lasted six months at McDonalds and the reasons for that are outlined in the essay. References Argyris, C. (1993) On Organizational Learning. Oxford: Blackwell Business/Blackwell Publishers. Cravens, D. W. (1996) New organisational Forms for Competing in Highly Dynamic Environments: The Network Paradigm. British Journal of Management 7: p203-217 Drummond, H. (2000) Introduction to Organisational Behaviour. Oxford: Oxford University Press Encyclopaedia of Small Business (2007) Organization Theory. Encyclopedia. com [Accessed on 12 Dec 2011] http://www. encyclopedia. com Fincham, R and Rhodes P. (2005) Principles of Organizational Behaviour, 4th Ed. Oxford: Oxford University Press Garvin, David A. (1993) â€Å"Building a Learning Organization,† Harvard Business Review, July-Aug: p. 78-91. Kofman, F and Peter, S. (1995) Communities of Commitment: The Heart of Learning Organizations, in Learning Organizations. Sarita Chawla & John Renesch, (eds. ), Portland, Productivity Press. Morgan, G. (1993) Imaginisation, London: Sage Ritzer, G. (2007) The McDonaldisation of Society, 5th ed. London: Pine Forge Press Senge, P. (1990) The Fifth Discipline: The Art and Practice of the Learning Organisation, New York: Doubleday. Senge P et al. (1994) The Fifth Discipline Fieldbook, New York: Doubleday Taylor, F. W. (1911) The Principles of Scientific Management. New York: Harper and Row. Wheatley, M. J. (1992) Leadership and the New Science. San Francisco: Berrett-Koehler.

A Brief Note On The Rising Water Crisis

Water Conservation and Pollution In the world today, water scarcity persists in being an unnerving issue. The world’s supply of water is diminishing and is further narrowed by pollution. Without measures taken to conserve our water, there will be a global and chronic drought. As long as water is scarce, it is imperative to develop proposals concerning water conservation and pollution. Although water is one of the most abundant resources on the planet, we are not able to utilize the majority of it†¦ excessive amount of water. I am guilty of taking this resource for granted by taking long showers, not using a stopper while washing dishes, thus leaving the hot water running for far too long, and washing less than a full load of clothing on multiple occasions. Rather than wasting all of the water that I use in the shower and while cleaning dishes in the sink, I could have been reusing it as greywater. Greywater is household wastewater that can be reused to clean household items or water the lawn and garden†¦ 1. Most of the total water withdrawals in France are used by the Industry: 24. 48 billion m3 followed by municipal water use of 5.49 billion m3 and agricultural water use 3.143 billion m3. In percentages industrial water withdrawals represent 73.93%, agricultural water withdrawals represent 9.49 % and municipal 16.58 %. http://www.fao.org/nr/water/aquastat/data/query/index.html?lang=en (Aquastat) In comparison the world water withdrawals used by industry in 2007 are 734 km3 or 19 % of the total†¦ problems: the Syrian Refugee Crisis. As millions of Syrians are displaced by the Syrian Civil War, they attempt to seek refuge in surrounding foreign nations. So far, the countries of the world have only addressed the crisis by deciding the fate of the refugees that cling to their borders. However, these individual policies are ineffective in addressing the whole problem. In fact, these unified strategies have led to creation of additional problems, expanding the crisis into new countries on an unimpeded†¦ A History To Rewrite - Syrian Refugee Crisis The United States of America is always considered as a role model country for many other countries and people of different countries. People of different countries always look at America as their final hope when their country is going through different crisis. Moreover, America always share a great history of stepping up and help protecting the rights and moral values of those people in need. This time, the innocence Syrian people are looking at the America†¦ Man-made Water Crisis Droughts have played a huge role throughout California’s history. Just as recently as two years ago, California’s record-breaking drought was declared the worst in the state’s history. However, this year, Governor Jerry Brown declared the drought emergency at an end. Many residents have referred to California’s issue as a â€Å"man made drought.† In other words, the water crisis is not from the lack of fresh water in California, but the lack of purposeful direction and use for†¦ Flint Michigan Water Crisis Many would argue that the United States is the best country on this earth. Millions of immigrants have come here for a better life because United States opened its doors to welcome those seeking political and religious freedom as well as the "adventurer, the wanderer, the persecuted, the fortune seekers, and others" (Arizaga, 2007). Immigrants built up the United States from the very beginning. This country was, and continues to be a kaleidoscope of ethnic and cultural†¦ Ariana Donini Rivera EC480 October 10, 2016 Rising Cost of Healthcare The United States of America spends more money per person on healthcare than almost any other country in the world. The total amount spent on healthcare per capita in the U.S. is around $9,000, whereas the second highest spending country is Switzerland at about $3,500 (Squires & Anderson). Increased spending on healthcare does not equate to longer lifespans or better health. The U.S. has fewer hospitals, higher obesity rates†¦ Safety is a priceless commodity. Nevertheless, Syrian migrants paying an average of 2500 euro ($2840) to be smuggled into European nations would argue otherwise. The Syrian refugee crisis continues to be an international issue as the United States and other non-European nations begin to extend asylum offers to refugees, while European nations hope the 230 million euros they have invested in researching methods to hinder illegal immigration will prove successful in combatting refugees looking to immigrate†¦ In September of 2015, the image of 3 year old Aylan Kurdi 's lifeless body being pulled from Turkish waters forced the world to shift its collective gaze towards Syria where thousands of individuals were risking their lives in order to flee their war-torn country. What began as a civil war, has resulted in the largest displacement of individuals since World War II. The Syrian refugee crisis is one of the most pressing issues that the world is facing today. The influx of refugees into neighbouring†¦

Aspectual evaluation of IS in use Research Paper

Aspectual evaluation of IS in use - Research Paper Example The champion golf flash presentation evaluation related to human living with computer. The users of this flash will benefit from many things in life from the presentation, for example, leaning how to play golf as well as enjoying it. In the beginning I will start with the introduction of discussion of several elements. Time is always a limiting factor and therefore looking for information on how golf goes on in the internet can be time consuming and thus it is easy when using this champion golf flash since it is only by a single click and all information is displayed. This flash will be linked to several internet website e.g. YouTube for the users to have a video watch on how golf is played. This also will save the user some money since it does not need to be bought. Champion golf flash evaluation There are several users in the family who are subject to use the champion golf flash and whom must be considered in the family. Unlike me being a professional golfer, my wife is not a golf fan; my oldest daughter loves games but plays tennis. However if may appear erroneous since my last born is a golfer but is not a fan, consequently my second born son does not play golf but is a good golf fan. Physical aspect This is the relation to feelings of the user on this champion golf flash which can be manipulated from one screen to another. A good example is when the user will feel happy and delighted by the presence of star players like tiger woods who is the best Golf international player. This will also bring excitement to the user especially when the team of stars are playing the game. These moments will make the user happy and make the champion golf flash to be exciting. However the physical interaction is very important in human computer interface since it improves the attention of the user in relation to what is being demonstrated. This kind of physical attraction makes user too like the application as well as the game being played by motivating them and even adding their morale on the game. Aesthetic aspect One of the main goal and target of this application is for the user to get interested and enjoy using it. The main presentation is linked to the major and attractive sites visited in the internet to give the user the best videos and pictorials for the related game. This videos and games raise the user’s level of enjoyment, this games and videos in the internet are always updated and the user will have an access of the current sports only. Eventually some of this graphics are funny picture of the players that they like most and this makes the users ha ppy and excited to use the champion golf flashy. Consequently, this makes the young users to gain more interest in this game and hence helps the user to understand more about the game. Quantative aspect The user will not be able to see all the presentation in the same day as this is more than what human can take. This is as a result of videos and images which keep on updating and changing on a daily basis. In this context, the users will have to keep on revisiting the presentation to find what is new in the game. The navigation between screens on Golf playing and its relations to different players, fields and different countries is more complex and this will take time to cover. World records keep on being broken and this will make the presentation change on the player’s information part leading to an update of a new record with a new player. This wills make the users to revisit a certain careen when a new record is set. Also my daughter like watching something twice for a dee p understanding and this will make her revisit the screens and this will consume time, my sons well likes watching videos and thus videos watching will consume a lot of time in order for one to have a good understanding. Ethical aspect In any application developed, on has to consider its ethical implications and values. In this context this presentation will help the user to increase the ethical interactions with the user since

Directors Confidential Board Meeting Assignment

Directors Confidential Board Meeting - Assignment Example All business services required access to internet, secretary services, copying, phones and fax. Breakfast and lunch to be arranged .Inform the complete day schedule of the guests to be ready with additional necessary arrangements. Morning refreshments to be provided after the arrival of guests at 8 am. A three course working lunch to be arranged at 1 pm. Afternoon refreshments to be provided during high tea. Complete the task by October 20. Transport to be arranged from Canary Wharf to London airport the next day. Pick up from Canary Wharf square mile at 7 am. Individual Limousines to be arranged for clients. In total 8 cars to be booked. Complete task by October 27. .. Contact Town car and limo service Inc (2) to save time for the booking. Guests to be dropped back to Canary wharf after dinner. 10 Individual costs for dinner not to exceed 150. Hence contact the Hotel Hilton facility manager to discuss on the facilities again (Food menu & dinner area).Complete task by October 25. 11 Transport to be arranged from Canary Wharf to London airport the next day. Pick up from Canary Wharf square mile at 7 am. Individual Limousines to be arranged for clients. In total 8 cars to be booked. Complete task by October 27. 12 Take down contact details of the Facility managers, Drivers and other support facilitators for any immediate changes/arrangements. Complete task by October 28. 13 Discuss on the plan with team members internally again and ask for suggestions/opinions for any betterment/change in the plan. Complete task by October 29. 14 Inform the client about the plan and ask if there are any changes necessary required in the plan. Complete task for October 30. (2)Event function sheet Time Agenda 7:00 AM Guests to be picked up from Canary Wharf - Square circle. 7:45 AM Guests to reach Hotel Marriott West India Quay 8:00 AM Welcoming guests at the Hotel reception 8:15 AM Breakfast 9:00 AM Message by the Head - Executive director. 9:30 AM Message by Second in command on the strengths of the company 10:15 AM Message by Third in command on the strengths of the competitor company. 11:00 AM Tea break 11:15 AM Overview of the current business scenario by a Senior executive 12:00 PM Discussion on Merger and Acquisition. 1:00 PM Lunch 1:45 PM Business prospects after the take over of the competitor company. 3:30 PM High tea 3:45 PM Discussion on Improvising on Business segments 4:30 PM A

Research for organic textile Essay Example | Topics and Well Written Essays - 500 words

Research for organic textile - Essay Example Other buyers opt for organic textile products for their children’s allergies or their sensitive skins. For this reason very few companies deal in organic textiles, most of them importing organic raw material and processing them in China or Japan while others importing end-use products from U.S.A. or the European Union (Joca, 2001). Being that Japanese consumers like reliable certification, most organic textile products sold within the country come from the U.S.A who’s certification standards on products is known to be quite stringent.. While Japan consumes over 800,000 tons of cotton products yearly, only between 300 to 350 tons are of organic cotton material. Most organic textiles are sold in cooperative stores, department stores, specialty stores and natural food stores. Most supermarkets do not sell organic textiles and most businesses deem catalogue, mail-order and online business favorable for organic textile products in the country. Currently, the market for organic textiles in the country is growing gradually with their prices closely matching those of high level branded clothes sold in department stores. The high prices are more as a result of small-scale production and high cost of raw US cotton. Most organic textile products sold in Japan are uncolored and unbleached with a gradually growing need for new styles, blends, printed or dyed products. In order to establish a business in Japan, a minimum of one yen is required but under certain conditions; within five years the business must have a minimum capital of between three and ten million yen depending on the type of business (Jref Inc., 2009). A minimum registration fee of 181 yen is also charged for startup businesses; these cover a whole range of licenses and permit fess. According to the Organic Exchange and Organic trade association, apparel account for about 85% of retail organic products in Los Angeles (Singleton, 1997). The home textile

Mission, Vision, and Stakeholders Essay Example | Topics and Well Written Essays - 750 words

Mission, Vision, and Stakeholders - Essay Example This same view was earlier aired by Raynor (1988) where the researcher refers to mission and vision statement as an organisation cornerstone that guide and provide actions, directions and aspirations for the future. Vision statement refers to the desirable (O'Brien & Meadows 2001). In other words, a vision is the articulated goal for the organisation. Unlike mission statement, vision statement is a core goal. Once this is achieved, a direction will be set for the next vision (Soyer & Asan 2007, O'Brien & Meadows 2001, Thomas et.al., 1993). Forman & Camponovo (2004:1) referred to mission statement "as the most basic embodiment of business strategy.. for mission statement is often at the heart of strategy formulation for successful organisation. Raynor (1998) further outlined the role of vision and mission statement which include In addition, Mission and vision statement by defining an organisations' boundaries draw demarcation between one organisation and the other by exhibiting the organisations salient features (Soyer & Asan 2007, O'Brien & Meadows 2001, Forman & Componova 2004). In all, in an organisation the creation of its mission and vision is an important first step in the development of modern, strategic management (Forman & Componova 2004). ... t some carefully crafted and publicly promulgated statement of an organization' s mission, purpose, values, goals, and vision" (Forman & Componova 2004:10) In Wal-mart, the mission and vision statements are defined within five core business principles which include, outstanding customer service, effective and efficient operations, strong capital and liquidity, prudent lending policy and strict expense discipline. However, vision and mission statement are frequently abused by the people trusted to implement it. According to Fama & Jensen (1983) managers of organisations will always act at the expense of the institution because of their personal interest. This is true because bonuses have become a thing of the past (Forman & Componova 2004). Mission and vision statements message must be communicated in precise simple and clear language supported through out the organisation. In today's organisation, this is not often the case due to misalignments; the mission and vision were overstated. Forman & Componova (2004) argued that misuse of this statement is so common and over time hard work is necessary for revival. They caution that, "Unless mission and vision reflect the core values, capabilities, and goals of individual organisations, they cannot shape current and future operations and therefore soon become clichs" (Forman & Componova 2004:7) References Fama, F.E., & Jensen, C.M. (1983). Separation of Ownership and Control. Forman, P.H., & Componovo, J. E. (2004). The business Radiology and the Mission Statement. Journal of American college of Radiology. Volume1, Issue 2, Feb. 2004 Pp.108-112 O'Brien, F., & Meadows, M. (2001). How to develop visions: A literature review, and a revised CHOICES approach for an uncertain world, Journal

Islamic Societies Essay Example | Topics and Well Written Essays - 750 words

Islamic Societies - Essay Example Religious matters are mentioned not very often in the text. The main character of the text states that â€Å"I had covenanted with Allah, be He exalted, since I was of the age of about a score, that I would not delay prayer as for as it was in my power†¦Ã¢â‚¬  (Chenery, Steingass, 1867/1898, 58). The text concerns itself with such Arabic literature features as protection of persons from sins, prayers among people, especially poor. The text contradicts to description of such a moment in the piece of reading when the events take place on the slaves market which is located in the city of Zabid, Yemen. The Arabic literature states that the Prophet Muhammad was the first fighter against the slavery. This piece of text belongs to the type of maqama – a prose which is rhymed and something between fiction and non-fiction. As this type of writing tackles different subjects within the text, the subjects of it are religious matters – protection from sins, prayers, and descr iption of slavery, a contradictory point to the Arabic literature. The second reading source, Irwin’s â€Å"The Penguin Anthology of Classical Arabic Literature†, also has religious issues. There is an example in the text when the Prophet is referred to: â€Å"Bless Mohammed, the last of Thy prophets for ever, him that came thy message to deliver! Bless the lights of his family and Keys of his victory!† (Irwin, 2006, 190). This reference source provides evidence of efflorescence of the Arabic literature. Such poet as Omar Khayyam is reasonably considered the most prominent one in the Arabic literature. His most famous book, Rubaiyat, describes the things that are far from the Islamic religion norms and restrictions, and he is considered to be the supporter of hedonism. Another bright example of the Arabic literature is One thousand and One Nights, a collection of South

Globalization Essay Example | Topics and Well Written Essays - 250 words - 9

Globalization - Essay Example hibited throughout Germany; one in which personal privacy and the belief in national sovereignty trumps any mutual or shared interests that the United States or Angela Merkel might seek to promote. The article itself is indicative of the power and impact of globalization for a number of reasons. Firstly, it underscores the ramifications that governmental actions can have on business and/or profitability that a multi-national company can hope to achieve. Secondly, it underscores the way in which the growth of a reputable and well known US telecommunications giant can eventually create a situation in which international pressure and disagreement, some might even argue illegal actions, create a situation in which the entire business model falls in jeopardy. Although the reader might assume that the NSA snooping scandal is somehow separate from the issue of international business or globalization, the fact of the matter is that it is not; instead, the NSA was using these snooping practices to gain a strategic advantage over German firms and not necessarily as a means of stopping or intercepting

A computerized system enhanced our life style Essay Example for Free

A computerized system enhanced our life style Essay With the beginning of the modernization in education, one way to globalize the process of research is to realize that technology is advancing at an increasing fast pace. At the present time, IT is making extremely demand in our society. It is a very useful material to help us in our job like minimizing our time in doing our works. It brings us a quick result in a short period of time. These computer technologies usually use now a day in different aspects because it helps them a lot in terms of their services. It usually helped them in monitoring. Since computers are used in every possible field today, it becomes an important issue to understand and build these computerized systems in an effective way. The goal is to work smarter, get real value from efforts, increase efficiency, and save time. In this new generation, technology is the most important advancement, a necessity in bringing about progress as we move along in this computerized world. The relationship between the library and computer is constantly changing that the use of computer contributes to the way man learns and communicates. A library is a collection of books, resources, and services, and the structure in which it is housed; it is organized for use and maintained by a public body, an institution, or a private individual. Librarians have the responsibility to manage and to know about the ways and means in using methods or techniques for effective use of the library. And by providing this library systems librarians can manage her time and effort easier. Library is no different from any firm and institution or even organizations, if considering the use of computer to perform a given task will be efficient. The main purpose of library is to provide conductive learning tool and place for the student and other client in order to attain good and high quality education. And so, the aim of this study is to offer solution to the problem regarding library circulation, procedures and management, and to provide a user-friendly system to their ease and comfort. The proposed system basically responses to the needs of the librarians and students body and to improve the current library process. Especially in the circulation of borrowing, returning, inventory of books at the end of the day, including the logging in and outs in the internet side of the library. OBJECTIVES * To proposed a systemized way of keeping and filling of the entire book’s information in the library of CSU-Carig. * To improve and further develop the library materials and files in an organized manner. * To encourage the students and others, to use library materials and services for recreation by the help of the system. * To properly provide for the information needs of the students and other library users. * To facilitate properly the cycle of borrowing, finding, and using of books. * To help the librarian ease his or her works and in a lesser time. STATEMENT OF THE PROBLEM General: The difficulty in keeping, maintaining, managing different procedures in the library, which eventually leads to a series of books and data loses misplacement and jumbled files. Specific: * How to provide a system to solve library transaction. * Librarian spends a hard time sorting files in the library. * Librarian finds difficulty in finding the desired files needed. * The students also found out that the library books and other reading materials are not kept in a desired place.( not well arranged) * How can files and records be available at desired time and date? * What are the outputs needed for the system in order for the librarian to easily access data if needed? * What are the inputs needed in the system in order for the students or staffs or visitors to be able to log in or log out when entering or borrowing books. * What are the information and data needed to put up a computerized library system? SIGNIFICANCE OF THE STUDY The proposed library system improves productivity and it will help for a faster and easier processing, updating and accessing data around the library circulation. Sufficient information is also provided easily if needed. * Significance for the Librarian The effort and time of the librarian in sorting and arranging the files will be reduced, and maximizes his or her awareness of the unnecessary action of the library users. Needed report and files are easily updated by the use of the system. Less paper woks. * Significance for Students, Staffs and other Library Users The proposed library system could help student for an easier and faster finding of books. System also provides an availability of a longer time of reading because of the overnight book scheduling. No limitations of reading books, just because of the forgotten library cards. The proposed library system is reliable, well-organized and can access data within a desired period of time. It can handle a large amount of data and information. And they can use it as a basic in developing useful systems. SCOPE AND DELIMITATION This offered system contains activities of the library system of CSU-CARIG, where collecting of data were done, processed and modified to have better analysis and output based on the objectives and possible solutions for the said problems of the study. The system limits on the following transactions: * Borrowing Page * Returning Page * Book Information Page (availability) * Book Account Page * Overnight Page * Internet page (log in and log out) The current library system of CSU requires more work and time in processing files, books, and user’s data, therefore, if the system is being carry out, the process will surely became faster, well-organized, reliable, and easy to use and access by the library facilitators and users. Softwares to be use: Visual Basic and MySQL DEFENITION OF TERMS * Computerized library system- a system that carries, control and calculate the library information by means of computers. * System- a set of construction/arrangement of things proportional to each other that work together to perform a task. * Process- a sequence of steps undertaken by a program. * Data- raw material that will be processed. * Information- processed data. * Globalize- the development of an increasingly integrated global economy. * Database-a systematically arranged collection of computer data and structured so that it can be automatically retrieved or manipulated. * Library-a collection of useful material for common use, is the warehouse of the information and knowledge.

Biomimetic Lumbar Artificial Intervertebral Disc

Biomimetic Lumbar Artificial Intervertebral Disc Rapid Prototyping of a Biomimetic Lumbar Artificial Intervertebral Disc for Total Disc Replacement Arthroplasty Abstract Intervertebral discs (IVDs) are soft tissues that provide flexibility to the vertebral column by transmitting and distributing the large loads that act on the spine. Degeneration of any of the IVD components may cause low back pain (LBP) in a significant amount of the worlds population due to change in the entire discs mechanics. IVD arthroplasty or total disc replacement (TDR) is an alternative to spinal fusion by allowing some movement to be restored to the patient. Existing artificial disc replacements (AIDs) have not the same properties of a normal biological IVDs, and may cause further complications such as metallosis, osteolysis, and implant dislodgement. Currently, there exist no AIDs that allow the same range of motion, mechanical performance, and comparable life span to a biological IVD. This projects seeks to create a soft and flexible biomimetic AID with equivalent mechanical properties by rapid prototyping to be able to personalize the implant to suit the anatomical chara cteristics of each individual. Background The spinal column provides rigidity and stability to the skeleton; it is divided into 4 distinct spinal regions: cervical (C1 C7), thoracic (T1 T12), lumbar (L1 L5), and sacral (S1 S5). Each section of the spine is composed of osseous elements called vertebrae separated by intervertebral discs (IVD) attached to the surfaces of the vertebral bodies. IVDs are composed of soft tissue with three main components: the gelatinous nucleus pulposus (NP) at the centre, the surrounding concentric collagen layers of the annulus fibrosus (AF), and the cartilaginous endplates that attach the NP and the AF to the vertebral bodies. Degeneration of any of these soft tissues will cause the mechanical behaviour of the entire disc to change [1]. In particular, degeneration of the nucleus pulposus causes the loss of osmotic pressure and hydration. Consequently, the fluid exchange is reduced and affects the tissues cellular function and disc height diminution. Producing as a result an increase in disc instability and impingement of the roots of the spine triggering discogenic pain [2] [3]. IVD degeneration in any of the spinal regions directly contributes to instability, axial back pain [3]. The strongest compression forces that affect the components of the spine are experienced at the height of the lumbar-sacral regions (L4-L5 and L5-S1) [4] [5] [6] often resulting in lumbar or low back pain (LBP) [3]. LBP is the second most frequent reason for a medical intervention in the USA [7], affecting an estimated 80% [6] of the worlds population at some point of their lives; with an estimated economic impact of approximately $100 billion in the USA [8] [9], and  £12 billion in the UK [10] per annum. While surgery is not the first choice to treat discogenic pain, it is considered after a six month period of conservative pain management fails to ease the patients pain [3] [6]. Surgical options for LBP include dynamic stabilization, spinal fusion, and total disc replacement (TDR) surgery [3] [6]. TDR is an alternative treatment that may be used in some patients instead of spinal fusion [3]; it consists removing the damaged IVD and using a mechanical device to replace it and restore movement to the affected zone [1] [3] [11]. This method aims to restore movement to the spine and prevent early degeneration and disease of adjacent segments that may be caused by the load and motion redistribution of a fused spinal segment [3] [12]; TDR has a significantly reduced surgery time, shorter postoperative recuperation, improved patient recovery, and acceptable level of morbidity [3] [11] [13]. Among the most used artificial intervertebral discs (AIDs) commercially available now include: Chari te artificial discs (Depuy, Johnson and Johnson) [14] [13], ProDisc-L (DePuy Synthes) [3] [13]. Statement of the Problem AIDs are more commonly made from hard materials, such as metals, ceramics and hard polymers [11] [13] [15], but these experience wear and may even result in metallosis, osteolysis and implant dislodgement [11] [16] Current technologies consist mostly of superposed metallic plates with another core material acting as the nucleus pulposus. The surfaces of the implants connected to the vertebras may lead to the formation of tight bonds that cause clashing movements between the plate and core materials hindering the implant-bone interface. In reality, these AIDs have limited mobility compared to normal biological IVDs, and may further deteriorate the patients condition by dislodging from the vertebral bodies or releasing debris from the wear and friction of the implant [11] [17]. Flexible AIDs made from polymeric materials have been deemed as unable to sustain the high mechanical loads of the spine [15]. Shikinami et al pioneered a flexible 3D woven fabric AID made form bioinert ultrahigh molecular weight polyethylene (UHMWPE) [16]. Their AID consisted of mimicking the collagenous fibre arrangement of a normal biological IVD using a triaxial fibre arrangement able to exhibit similar mechanical properties to a human IVD; however, they acknowledged that wear debris occurred at the bone-implant interface in vitro and their fixation method could cause direct bonding to the vertebral bodes or cause fibrous connective tissues to cover the interface [17]. The Bonassar group at Cornell University have devised a composite AID made form TE-TDR and ovine AF and NP cell. After being implanted in the rat caudal lumbar spine for six months, it was shown to maintain adequate disc height (78%) and ECM deposition into the vertebral bodies and endplate. Nevertheless, this composite AID was only tested axially and it is not known if such composite would be able to resist bending and torsion [18]. More recently, a fused deposition modelling (FDM) 3D printed composite TE-TDR PCL scaffold was created to replicate a rabbit IVD [19]. Their results show that their model exhibited higher compressive stiffness than that of a human IVD and prove that personalised implants created by rapid prototyping are promising in the future. However, their proposed implant does not mimic the internal structure of a normal biological IVD. Thus far, there are no commercial AID implants that cater to the unique anatomical features of each individual. Furthermore, current soft AID implants being investigated have the following concerns: these seldom mimic the radially alternating lamellas of the AF, have been thoroughly tested in the six degrees of freedom that the human spine endures, or promote appropriate implant vertebral body integration. Research Objectives The guiding research question is: Would a 3D printed soft biomimetic AID be able to have the same mobility and mechanical properties of a normal biological IVD? This involves the following specific objectives: To create an accurate 3D printed biomimetic implant mimicking the radially alternating lamellas of the annulus fibrosus. Assess the implants endurance and fatigue resistance. To promote cellular integration of the implants top and bottom surfaces into the vertebral bodies without hindering the implants performance. Compare the biomimetic implant to commercially available AIDs implants. Methodology The research plan will proceed in two phases. During the first phase, 1) I will collect anthropometric data to generate a geometrically accurate IVD model from CT/MRI databases using Materialise Mimics (Materialise NV). From this model, 2) I will create a CAD model of a biomimetic IVD implant mimicking the AF lamellas , and 3) perform FEA on the model to determine if the chosen materials will be able to sustain the in vivo loads a natural IVD experiences. In this first phase, I will also perform FEA analysis of commercially available artificial disc implants and compare them to our biomimetic IVD implant. The final step of the first phase is to 3D print the biomimetic model and if needed 4) optimize it to account for any warping or curling of the material, or any other defects caused by the rapid prototyping. During the second phase, 5) I will test implant wear, endurance, and other mechanical properties and 6) biocompatibility and osseous integration to the top and bottom surfaces of the biomimetic IVD and assess cellular attachment to the vertebras. I will also 7) compare our biomimetic IVD to commercially available artificial discs such as Charite (Depuy, Johnson and Johnson) and ProDisc-L (DePuy Synthes). Tentative Timeline Phase 1: Green Phase 2: Blue 2018 2019 2020 Fall Spring Fall Spring Fall Spring Fall Finalize project description 1) Anthropometric data acquisition 2) Biomimetic CAD model of IVD implant. 3) FEA analysis of CAD model 4) 3D printing optimization of model 5) Mechanical testing of 3D printed model 6) Biocompatibility and integration of biomimetic IVD implant 7) Comparison to commercially available TDR implants 8) Preparing Thesis and Defense Defense X References [1] D. H. Cortes and D. M. Elliot, The Intervertebral Disc: Overview of Disc Mechanics, in The Intervertebral Disc, Springer-Verlag Wien, 2014, pp. 17-31. [2] S. M. Richardson, A. J. Freemont and J. A. Hoyland, Pathogenesis of Intervertebral Disc Degeneration, in The Intervertebral Disc, Springer-Verlag Wien, 2014, pp. 177-200. [3] D. G. Sueki and B. Barcohana, Lumbar Spine Disc Replacement, in Rehabilitation for the Postsurgical Orthopedic Patient, St. Louis, Elsevier Mosby, 2013, pp. 335-360. [4] A. MRÓZ, K. SKALSKI and W. WALCZYK, New lumbar disc endoprosthesis applied to the patients anatomic features, Acta of Bioengineering and Biomechanics, vol. 17, no. 2, pp. 25-34, 2015. [5] J. L. Pinheiro-Franco and P. Roussouly, The Importance of Sagittal Balance for the Treatment of Lumbar Degenerative Disk Disease, in Advanced Concepts in Lumbar Degenerative Disk Disease, Spinger, 2016, pp. 703-724. [6] R. R. Patel, J. A. Rihn, R. K. Ponnoppan and T. J. Albert, Surgical Indications for Lumbar Degenerative Disease, in The Intervertebral Disc, Wien, Springer-Verlag, 2014, pp. 213-224. [7] A. Borthakur and R. Reddy, Imaging Modalities for Studying Disc Pathology, in The Intervertebral Disc, Wien, Springer-Verlag, 2014, pp. 201- 212. [8] K. JN, Lumbar disc disorders and low-back pain: socioeconomic factors and consequences [review]., J Bone Joint Surg Am, vol. 88, pp. 21-24, 2006. [9] W. T. Crow and D. R. Willis, Estimating Cost of Care for Patients With Acute Low Back Pain: A Retrospective Review of Patient Records, The Journal of the American Osteopathic Association, vol. 109, pp. 229-233, 2009. [10] D. G. T. Whitehurst, S. Bryan, M. Lewis, J. Hill and E. M. Hay, Exploring the cost-utility of stratified primary care management for low back pain compared with current best practice within risk-defined subgroups, Annals of the Rheumatic Diseases, vol. 17, pp. 1796-1802, 2012. [11] C. K. Lee and V. K. Goel, Artificial disc prosthesis: design concepts and criteria, The Spine Journal , vol. 4, pp. 209S-218S, 2004. [12] F. Garcà ­a Vacas, F. Ezquerro Juanco, A. Pà ©rez de la Blanca, M. Prado Novoa and S. Postigo Pozo, The flexion-extension response of a novel lumbar intervertebral disc prosthesis: A finite element study, Mechanism and Machine Theory, vol. 73, pp. 273-281, 2013. [13] J. M. Vital and L. Boissiere, Total Disc Replacement, Orthopaedics Traumatology: Surgery Research , vol. 100, pp. S1-S14, 2014. [14] R. D. Guyer and D. D. Ohnmeiss, A Prospective Randomized Comparison of Two Lumar Total Disk Replacements, in Surgery for Low Back Pain, Springer-Verlag, 2010, pp. 193-197. [15] D. G. Kang, M. D. Helgeson and A. R. Vaccaro, Spinal Motion Restoration Devices for the Degenerative Disc, in The Intervertebral Disc, Springer-Verlag, 2014, pp. 225-246. [16] Y. Shikinami, Y. Kotani, B. W. Cunningham, K. Abumi and K. Kaneda, A Biomimetic Artificial Disc with Improved Mechanical Properties Compared to Biological Intervertebral Discs, Advanced Functional Materials, vol. 14, no. 11, 2004. [17] Y. Shikinami, Y. Kawabe, K. Yasukawa, K. Tsuta, Y. Kotani and K. Abumi, A biomimetic artificial intervertebral disc system composed of a cubic three-dimensional fabric, The Spine Journal, vol. 10, pp. 141-152, 2010. [18] R. D. Bowles, H. H. Gebhard, R. Hartl and L. J. Bonassar, Tissue-engineered intervertebral discs produce new matrix, maintain disc height, and restore biomechanical function to the rodent spine, Proceedings of the National Academy of Sciences, vol. 108, no. 32, p. 13106-13111, 2011. [19] S. Van Uden, J. Silva-Correia, V. M. Correlo, J. M. Oliveira and R. L. Reis, Custom-Tailored Tissue Engineered Polycaprolactone Scaffolds for Total Disc Replacement, Biofabrication, vol. 7, no. 1, 2015.

Abortion is Morally Wrong Essay -- Abortion Essays

Abortion is the ending of pregnancy before birth and is morally wrong. An abortion results in the death of an embryo or a fetus. Abortion destroys the lives of helpless, innocent children and is illegal in many countries. By aborting these unborn infants, humans are hurting themselves; they are not allowing themselves to meet these new identities and unique personalities. Abortion is very simply wrong. Everyone is raised knowing the difference between right and wrong. Murder is wrong, so why is not abortion? People argue that it is not murder if the child is unborn. Abortion is murder since the fetus being destroyed is living, breathing and moving. Why is it that if an infant is destroyed a month before the birth, there is no problem, but if killed a month after birth, this is inhumane murder? It is morally and strategically foolish, because we lose the middle when we talk about reproductive rights without reference to a larger moral and spiritual dimension, and we are unwilling to use language like transgression and redemption, or right and wrong. -Wolf p54 The main purpose abortions are immoral is how they are so viciously done. Everyday, innocent, harmless foetuses that could soon be laughing children are being brutally destroyed. One form of abortion is to cut the foetus into pieces with serrated forceps before being removed, piece by piece from the uterus by suction with a vacuum aspirator. Another form consists of bringing the foetus feet first into the birth canal, puncturing its skull with a sharp instrument and sucking out the brain tissue. The body parts, such as the head, are given letters, rather than refer to the parts as what they are. In my opinion this is for the doctors who cannot face the reality of what they are doing. The remains of the foetus or embryo, as the case may be, are put into everyday, plastic buckets and then sent to a dumpster where these precious bones and limbs are disposed. However, how and when an abortion takes place are matters of little importance to pro- abortionists and other defenders. Even former abortion practitioners from varying backgrounds and religions have a new view on abortion. These changes of heart were caused by psychological, religious and scientific reasons. One doctor, Dr. Bernard Nathanson, performed 60,000 abortions and supervised 10,000, before scientific evidence and the use of a... ...ou are going to loose.† (Wolf p54) WORKS CITED Alvare, Helen, Wilson, Marle, Wolf, Naomi. â€Å"Abortion: Whose Values? Whose Rights?† Tikkun January-February 1997: pp54-60 Clark, Thomas. â€Å"Thou Shalt Not Play God† The Humanist July-August 1995: p3 Hunt, George W.. â€Å"Of Many Things† America 31 January 1998: p2 Lavelle, Marianne. â€Å"When Abortion Comes Late In Pregnancy, Though Rare, Most Aren’t For Medical Reasons† U.S. News and World Reports 19 January 1998: p31-32 Lefevere, Patricia. â€Å"Ex-abortion Providers; Conversation Tales† National Catholic Reporter 16 January 1998: p6 Merril, Ted. â€Å"Abortion; Extreme Views Ignore Reality† Medical Economics 15 July 1996: p33 McMillan, Jeff. â€Å"Focusing On a Woman’s Right To Self Defense† The Chronicle of Higher Education. 6 December 1996: pA12 â€Å"No Easy Quick Fix Solutions To Abortion Issues† National Catholic Reporter 8 November 1996: p20 â€Å"Reproductive Tract Infections and Abortion Among Adolescent Girls In Rural Nigeria† The Lancet 4 February 1995: p300 Thomas, Judy. â€Å"Pro-life Turns Deadly† Newsweek 26 January 1998: p64 Wallace, Bruce. â€Å"When One Fetus Lives and One Dies† Maclean’s 19 August 1996: pp20-21

Analysis of The Most Dangerous Game :: Most Dangerous Game Essays

Analysis of The Most Dangerous Game  Ã‚   Many people look at themselves in the mirror and say, " I know who I am."   But how many of them have done so after analyzing themselves through a story?   And if they have done that, how many of them were being honest with themselves? A Lacanian analysis can bring out sides of us that we didn't know existed. I found this to be true after reading "The Most Dangerous Game." By looking at the events in the story and the characters that play them out, I found that there is a part of me that has an insatiable curiosity and a love of danger.   Ã‚  Ã‚  Ã‚  Ã‚   To begin with, by looking closely at the main characters and their actions, I found a small part of myself in each of them. When Rainsford heard gunshots from the yacht, he jumped up onto the ship's railing. My initial response was, "Why would you do such a thing when no one is there to help if you fall?" I believe that this was my logical, sensible reaction. However, if I look at the situation with a sense of curiosity I find that I would have done the same thing. I think this is because, even though I've always tried to be a responsible, reasoning person, I have always had a desire to be carefree and daring. I think that want comes from movies I've seen in the past and books I've read in which the female characters were adventurous and lived for danger. I can remember times when I would finish reading a book, perhaps, and try to be just like the adventuring character.   Ã‚  Ã‚  Ã‚  Ã‚   I can also look at General Zaroff, too, and see a hidden facet to my person. What I first thought of the General was that he was disgusting, evil, and had no respect for human life. I thought, "Oh my gosh, what if there really are people like this in the world?" However, when General Zaroff laid all the cards on the table and stated his purpose, hunting people, specifically Rainsford, I was oddly intrigued. I was frustrated with myself for being interested in such an inhumane game. But upon further examination of my reaction, I found that it wasn't the game that literally that fascinated me, but the concept of it; the danger. I feel that this interested me because the very few tastes of danger that I've had in the past have appeared to me as fun, actually living life to the fullest extent.

Capital Punishment Essay -- social issues

Capital Punishment Capital punishment is the lawful infliction of the death penalty, and since ancient times, it has been used to punish a large variety of offenses. The penalty of death is reserved for the most serious and detested crimes. The legal system must sentence the death penalty to capital crime offenders. Criminals convicted of murder or rape need to be executed because they are dangerous to the world and the human race. However, America seems to to always want to put people in prison for life, but how is that fair to the criminals who did not commit such a horrible crime, but still gets the same punishment? The death penalty should be used more often, but is the death penalty the answer to crime? The death penalty is not the perfect answer to crime. Criminals should often be put to death; but this supposes a frequency of crimes, and from hence the punishment will cease to have its effect, so that it must be useful and useless at the same time (Black 74). So in other words, in all states whe re death is used as a punishment, every example supposes a new crime committed. To back these statements, facts show that since the reinstatement of capital punishment there has been over 255 executions with Texas at the top with 84 and Florida with 33 (Bender, Leone 103). Another statistic shows that more murders take place in states that use capital punishment. The common-sense argument that death is the best deterrent of crime rests on the belief that people fear death mo... Capital Punishment Essay -- social issues Capital Punishment Capital punishment is the lawful infliction of the death penalty, and since ancient times, it has been used to punish a large variety of offenses. The penalty of death is reserved for the most serious and detested crimes. The legal system must sentence the death penalty to capital crime offenders. Criminals convicted of murder or rape need to be executed because they are dangerous to the world and the human race. However, America seems to to always want to put people in prison for life, but how is that fair to the criminals who did not commit such a horrible crime, but still gets the same punishment? The death penalty should be used more often, but is the death penalty the answer to crime? The death penalty is not the perfect answer to crime. Criminals should often be put to death; but this supposes a frequency of crimes, and from hence the punishment will cease to have its effect, so that it must be useful and useless at the same time (Black 74). So in other words, in all states whe re death is used as a punishment, every example supposes a new crime committed. To back these statements, facts show that since the reinstatement of capital punishment there has been over 255 executions with Texas at the top with 84 and Florida with 33 (Bender, Leone 103). Another statistic shows that more murders take place in states that use capital punishment. The common-sense argument that death is the best deterrent of crime rests on the belief that people fear death mo...

Nationalism and State Hood in Europe After Ww1 Essay

To what extent did WWI change (or not change) European ideas about statehood and nationalism? Sources suggest that Europe’s ideas towards statehood and nationalism changed throughout and after WW1, I personally agree with this statement. Nationalism is defined as loyalty or devotion to ones country followed by the belief that nations will benefit from acting independently rather than collectively, emphasizing national rather than international goals. There was a large impact on Europe post WW1 and this term â€Å"nationalism† had a lot to do with the situation. It was also often, the belief that an ethnic group has a right to statehood, or that citizenship in a state should be limited to one ethnic group, this belief was also greatly impacted by the enlightenment of WW1. After a Period that saw great rise to the idea of nationalism throughout Europe, the time that came after the war brought vast change and meaning to how nations were described. May 7th 1919, German foreign minister Ulrich von Brockdorff-Rantzua arrived at meeting know as the delegation of diplomats. It was held in one of the grand rooms within Versailles palace, which is located just outside of Paris. The aim of this meeting was to negotiate between all of the allied powers ( France, Japan, Italy, Britain and United States). Because the allied powers felt strongly that they had won , they now believed that Germany and Austria hungry were to blame to for the original outbreak of the war. Although the Germans believed that this armistice to stop the war was really only a truce†¦ there concerns were ignored. The explanation of what caused the war is truly more complex than just putting sole blame on Austria hungry and Germany. The foundations that eventually lead to the out break of WW1 which also became know as the Great War, had started 5 years in the past. National competition was fast becoming the key characteristic of the age , because of the development in powerful and industrialized armed states a there grew a strong sense of the need to defend, due to imperial interests. Previously in the 19th Century the states had cooperated together aiming to keep the peace, rulers of the time strongly disagreed with conflict. But as the time came to merge into the 20th century modern political movements were coming forward, many of which were based around a nationalist outlook. People began to move away from the old regimes. Many people were now eager for autonomy, throughout the southern and eastern sides of Europe there existed a mix of nationalities under the rule of imperial Prussian, Aus trian or Russian rule, these political ways then led to a push for national self-determination. The drive for revolution and change is shown in Lenin’s work particularly in quote 5) â€Å"The greater will be the number of people of the woking class and of the other classes of society who will be able to join the movement and perform active work in it.† Another major event that triggered Austria into declaring war was the assassination of Archduke Franz Ferdinand along with his wife. The assassination was carried out by a young terrorist, Gavrilo Princip. The austrian authorities were infuriated over the attack and demanded that Serbia accept Austrian interference in the murder investigation, as they blamed Serbia as the felt they had encouraged the black hand society. Due to the fact that the Serbs only accepted segments of the ultimatum they triggered Austria’s declaration of war. War was not the original intention for the other European Powers in 1914 but Fear can lead people to do a lot of things, there was also an idea that Armaments caused war but this was not the case, they did contribute to a sense of fast growing instability though and lessened the capacity of states so that they were able to restrain the military if/when crisis signaled. During 1914 Austria was prepared to go to war against Serbia, for the reason described above but before they were able to do this they needed the complete support of Germany, Their Ally and the cease of any possible threat from Russia. Austria achieved support from Berlin although Russia feared that Austria would use this crisis to take control of Slavic Balkans and therefore stall russian imperial ambitions, due to this Russia chose to back Serbia and began to mobilize, this then triggered a domino effect. In Berlin it was felt that Russia’s mobilization was encouraged by the British and French, the German military then prepared to attack France, whom Britain sided with. All the major powers of Europe were at war by the 4th of August 1914. Both sides suffered losses unimaginable before 1914 this was due to the introduction of new Weaponry such as machine guns. The cost of WW1 in terms of human losses were enormous more than 9 million soldiers were killed and millions of other s were permanently injured. The â€Å"war guilt clause† was signed by German Delegation under protest on June the 28 of 1919. The Germans believed that the conditions that were imposed upon them were harsh. The end of the war also transformed the political geography of Europe and the middle east. After the rise and fall of the Russian empire the German Austrian and ottoman turkish empires also ceased to exist. These were all replaced by new smaller states. The former turkish provinces in Iraq, Syria Lebanon and Palestine were handed over as mandates to Britain and France. This is further explained int he treaty of Versailles article 22 â€Å" certain communities formally belonging to the turkish empire have reached a stage of development where their existence as independent nations can be provisionally recognized subject to the rendering of administrative advice and assistance by a mandatory ie: western power† The Former Imperial Territories in Europe which were held by Russia, Austria and Germany all became independent national states. This further pushed the idea that people of Europe should be allowed national â€Å"self determination†. This is also stated in Article 22 of the covenant of the league of nations â€Å" the best method of giving practical effect to this principle is that the tutelage of such peoples should be entrusted to advanced nations who by reason of their resource s their experience or their geographical position can best undertake this responsibility†. Different aspects of the war strengthened nationalism, such as some of the ideas that have been explored above whereas others weakened nationalism. Examples of ideas that weakened nationalism can been seen throughout the novel all quiet on the western front, in the quote â€Å" on the body of the little recruit with the wound that is so much too big for his hip; it falls on kemmerichs grave, it falls in our hearts† the somber tone used in this quotes reflects the emotion and pointlessness felt towards fighting in WW1, for the soldiers it was a time of great despair, all quiet on the western front is a honest and open writing about the emotion and mentality of the soldiers during WW1. Another example of a piece that gives a somewhat derogatory effect towards nationalism is Dulce et decorum Est. â€Å"the old lie, Dulce et decorum est pro patria mori† this further expresses the terrors of war, and how through propaganda nationalism was reinforced as a glorious battle rather than a treacherous war. Overall It can be decided that European ideas about statehood and nationalism were changed after WW1, on a large and extensive scale. By looking at the numerous example and sources shown above we can conclude that events throughout WW1 lead to changes both in the economy and social structure of Europe.

Fast food restaurant Essay

All such food is categorized as fast food which can be prepared and served quickly. Restaurants and kiosks provide fast food with precooked or preheated ingredients and usually served at a packaged form (Pollan, 2009). In the beginning, American hamburger and fries was considered as the traditional fast food but now the field has been widely diversified and food like pizzas, fish and chips, burgers from McDonalds and Kentucky Fried Chicken etc. are all considered fast food. Fast food market has shown an enormous and steady growth. In 2006 alone the market has reached to $102. 4 billion with an annual growth rate of 4. 8% (Adams, 2007). Fast food chains like McDonalds operate in more than 126 countries in six continents having more than 31,000 restaurants globally (Arndt, 2007). Burger King, another worldwide fast food chain, has operations in more than 65 countries of the world; KFC restaurants located over 25 countries, Subways is present in 90 countries with total 39,129 restaurants and so and so forth (Buthrie, Lin & Frazao, 2002). However, according to most of researches, fast food is not at all fit for health and can cause serious problems. According to Marion Nestle, Chair of New York University’s Department of Nutrition, Food Studies, and Public Health, â€Å"the increased calories in American diets come from eating more food in general, but especially more of foods high in fat (meat, dairy, fried foods, grain dishes with added fat), sugar (soft drinks, juice drinks, desserts), and salt (snack foods)† (Nestle, 2002; p. 10). This report discusses some positive as well as negative points of taking fast food. Reasons for popularity Before delving into the positive and negative aspects of fast food, it seems appropriate if we discuss the reasons of fast food popularity. The question is what compels the Americans to eat such poorly balanced food? The answer of the question is not simple and involves many factors. First of all, every culture has its own values, philosophies, and the way to react to the things occurring in their lives. These reactions depend upon the culture they belong too. In present family structure and busy life it has been observed that the increasing communication deficit between parents and children has created a gulf between parents and children. This changed life style, especially in low-income and single-parent families, has compelled the children to take unhealthy and junk food more often than required (Ritzer, 2000). Advertising also played a major role in increasing the fast food popularity in America. According to National Cancer Institute, â€Å"Commercial advertisers have learned that a consistent and prominent presence in the marketplace is key to achieving and holding market share† (National Cancer Institute, 2000). Statistics revealed that in 2004 the total expenditure of different food items including fast food restaurants was approximately $11. 26 billion. Fast food advertisers target ethnic minorities directly through their own media outlets and programs. Food items which are advertised for ethnic minorities are usually unbalanced and unhealthy as compared to the food advertised for general audience (Reyes, 2005). Research conducted in 2005 depicted that more than 52 percent of food items advertisement published in Hispanic fashion and social magazines were advertised unhealthy and unbalanced food as compared to 29 percent such advertisements published in general magazines (Duerksen et.al. , 2005). Fast food items advertising usually target children in order to create and establish brand loyalty at an early age (Wiecha et al. , 2006). Among the six brands which have enjoyed very strong recognition in children, four are related to food, i. e. Cheerios, McDonald’s, Pop-Tarts, and Coke (Comiteau, 2003). These companies relied on the fact that the children would emotionally connected to these companies even in their adulthood (Comiteau, 2003). Nevertheless, recent research shows that consumers prefer to buy fast food from supermarkets. Because they have the perception that supermarkets provide healthier food options ( Advertising and marketing very significantly influence the buying behavior of people and the notion cannot be rejected in totality that frequent use of this unhealthy food is a major cause of increasing obesity. According to a study, television advertisements and television viewing is directly associated with popularity of junk food (Bowman et al. , 2004). Advantages of using fast food The basic and most obvious advantage of fast food is its cost and speed. Fast food is very easy and quick to prepare and serve. As discussed above, the number of single parent household is continuously increasing in United States. Such single parents not only have to work to earn a respectable living but also have to prepare food for the family. For such persons fast food is an easy and cost effective solution. Fast food not only prepared at home easily but can also be ordered from fast food restaurants which usually have special offers and deals available to make it cheaper or more cost effective. Fast food comprises and enjoys the biggest chunk of food industry. It has, in United States alone, sale of $120 billion with the help of more than 200,000 restaurants. Fast food industry has been very successful in term of operation expansion by utilizing international franchising. The administration of different fast food companies have learned by the passage of time how to make the most of the sales potential of a fast food franchise by practically adopting an idea by giving it a functional methodology. This is one main cause why fast food franchises have been a symbol of success among the contemporary food businesses. Fast food industry gives minimal wages and financial benefits to their workers (McDonald’s Australia); nevertheless, it provides jobs to approximately 3. 5 million people.

What Difference Did the Renaissance Make to Medicine

What difference did the Renaissance make to medicine? The discoveries of the Renaissance didn’t make a significant difference to medicine for many reasons. The main reasons for this are that the discoveries made were primarily about anatomy and physiology, not about cures and treatments, and that even though people had proven Galen to be wrong about several things, they still wouldn’t let the four humours theory go. This meant that when King Charles II became ill even the best physicians in the country couldn’t save him which just shows that medicine didn’t advance very much from the renaissance.The main reason that the renaissance didn’t make a significant difference to medicine was that the discoveries made were primarily about anatomy, not about treatments and cures. For example, Vesalius dissected bodies and produced a book including pictures of the body drawn by renaissance artists. By doing these dissections and producing his book, he realised that Galen was wrong about several things. He proved that we only have one jaw bone, not two as Galen said, he corrected the scale of our skeleton and he proved that there were no holes in the centre of the heart and therefore Galen’s theory about the heart was wrong.Although Vesalius did all this, he had still only improved the anatomical knowledge; he hadn’t discovered any cures/treatments or anything about our physiology, just that Galen was wrong with his ideas about the heart. William Harvey also did a bit of dissection to prove his theory. He focused on the distribution of blood around the body. He discovered that blood flows only one way around the body, and that blood is reused and not constantly produced by the liver as Galen had suggested.He used many complex diagrams which, when combined with the invention of the printing press, became quickly distributed throughout the world in the form of a book entitled ‘An anatomical account of the motion of the h eart and blood in animals'. Although this was an important discovery, it is still just about anatomy and physiology. Harvey didn’t come up with any new treatments or cures during the Renaissance. As well as this, because they didn’t have very good technology at the time, Harvey had no way of proving that we have capillaries and so some people still didn’t believe what he said.Even though both Vesalius and Harvey had proven Galen to be wrong several times, the people still believed in the four humours theory which was really the underlying problem and the reason that renaissance didn’t make a significant difference, and why medicine didn’t develop during the renaissance. It’s easy to see that medicine hadn’t advanced very much and that the renaissance hadn’t made a significant difference when you look at how they handle the plague and King Charles II’s illness.When the plague returned in 1665, they still had no idea that it was carried by fleas. They also still had no real treatments that worked against the plague. All they knew was that it was contagious. Although this was an improvement on their knowledge from the last plague in 1348, it was still not a significant advancement to medicine. Another example that the renaissance hadn’t really made a difference was when King Charles II fell ill. It is thought, from the symptoms of the King, that he had suffered a stroke.The best doctors and physicians in the country tried to save him with treatments of Bezoars stones, blister agents over his head as well as bloodletting, purging and vomiting – based on the four humours theory. The king died within 4days after being treated by these doctors. It’s thought that it probably would have been better if they had simply left the King alone because it seems that he suffered a stroke. This shows just how bad medicine still was and just how little difference the renaissance had made to medici ne as the best doctors in the country couldn’t save their King.In Conclusion, the discoveries of the Renaissance didn’t make a significant difference to medicine for many reasons. The main reasons for this are that the discoveries made were primarily about anatomy and physiology, not about cures and treatments, and that even though people had proven Galen to be wrong about several things, they still wouldn’t let the four humours theory go. This meant that when King Charles II became ill even the best physicians in the country couldn’t save him which just shows that medicine didn’t advance very much from the renaissance.

The Effect Of Cooperation On Efl Learners Education Essay

This paper will look into the consequence of cooperation on EFL scholars ‘ reading comprehension. The consequence will be examined in three subdivisions harmonizing to the surveies done in the field. First, the consequence of student-student cooperation will be explored. Second, the consequence of student-teacher cooperation will be studied. Last, the consequence of student-reading specializer will be considered. Nevertheless, before traveling to the point at that place will come some elucidation about cooperation. Research in the field of schemes and scheme categorizations ( Oxford, 1990 ; cited in Brown, 2007 ) has classified cooperation as a societal scheme and has defined it in footings of collaborating with others and collaborating with adept users of the new linguistic communication. This â€Å" adept users of the new linguistic communication † can consist both instructors and the specializers of the new linguistic communication. As supported by surveies ( Almanza, 1997 ; Fehring, 1987 ; Jacobs, 2000 ; Sen, Burns, & A ; Miller, 2009 ) student-student cooperation affected the scholars ‘ or pupils ‘ reading comprehension positively. By student-student cooperation, we mean several pupils collaborating and join forcesing with each other during the reading procedure. One manner to bring forth student-student cooperation is through concerted acquisition. â€Å" Concerted acquisition is agreement in which pupils work in mixed-ability groups and are rewarded on the footing of the success of the group † ( Woolfolk, Winne, & A ; Perry, 2003. p. 329 ) . To hold effectual concerted acquisition, groups must be concerted ; i.e. all members must take part ( Woolfolk et al. , 2003 ) . Almanza ( 1997 ) supported the effectivity of student-student cooperation by her findings, which revealed that pupils ‘ accomplishment in reading comprehension could be improved by doing usage of concerted acquisition. Fehring ( 1987 ) is besides in favour of concerted acquisition and its effects on scholars ‘ linguistic communication acquisition in general including reading comprehension. Jacobs ( 2000 ) confirms the effectivity of concerted acquisition in reading, excessively. In his work, Jacobs ( 2000 ) asserted five grounds why concerted acquisition or student-student cooperation is effectual and should be added to extensive reading ( ER ) which involves pupils in mutely reading big measures of reading stuffs. The five grounds include: Students can infect each other with enthusiasm for reading. Students can propose good ER stuffs for each other. The more adept pupils can assist other pupils. Peers provide an audience with whom pupils can portion about what they hold read. The other manner supplying student-student cooperation is through holding pupils or scholars help each other learn by learning each other. Harmonizing to Sen and co-workers ( 2009 ) , â€Å" holding other pupils work with the pupil holding trouble in reading was among the most normally cited schemes in Chinese Taipei, the Islamic Republic of Iran, Singapore, and Trinidad and Tobago † ( p. 3 ) . The consequence of student-teacher cooperation on reading comprehension of the scholars is the following subdivision to be examined. Student-teacher cooperation refers to any sort of interaction and activity established between the pupil and the instructor, which has been indicated to be constructive and affect positively the overall linguistic communication acquisition of the scholars, reading comprehension included. Instructional conversation, which refers to â€Å" state of affairs in which pupils learn through interaction with instructors and/or other pupils † ( Woolfolk et al. , 2003. p. 335 ) , is considered to be an effectual manner in developing Student-teacher cooperation, which accordingly will hold pupils learn from their instructors and better their linguistic communication acquisition development, reading comprehension included. Harmonizing to Sen and co-workers ( 2009 ) , there are two types of Student- instructor cooperation, which are among the school-support schemes that help pupils develop their overall linguistic communication larning abilities: The instructor spends more clip working with the pupil separately. The pupil works in the regular schoolroom with a teacher-aide. Both of these two types of Student-teacher cooperation appeared to be effectual in linguistic communication acquisition development ; nevertheless, the first 1 was proved to be among the most normally cited schemes used and the 2nd 1 was found to be among the least normally cited schemes used in the bulk of states around the universe. The last subdivision analyzes the consequence of student-reading specialist cooperation on scholars ‘ reading comprehension. Reading specializer is the 1 who is a sort of expert in reading and its comprehension, is the 1 who is adept and experienced in the field. Student-reading specialist cooperation is a cooperation that is established between the pupil and the reading expert. This type of cooperation has been proved to be a constructive and effectual 1 in linguistic communication acquisition development ( Woolfolk et al. , 2003 ; Sen et al. , 2009 ) as will be discussed following. Cognitive apprenticeship has been shown to be an effectual manner in overall linguistic communication acquisition development, reading comprehension included, as student- reading specialist cooperation. Woolfolk and co-workers ( 2003 ) defined cognitive apprenticeship as â€Å" a relationship in which a less experient scholar acquires knowledge and accomplishments under the counsel of an expert † ( p. 337 ) . It was believed to be an effectual signifier of instruction in general and linguistic communication acquisition in peculiar, reading comprehension included ( Woolfolk et al. , 2003 ) . The other manner of set uping student-reading specializer cooperation in order to hold an enhanced comprehension among scholars is through holding pupils work with a reading specializer whether in a remedial schoolroom or in the regular schoolroom. Research ( Sen et al. , 2009 ) has shown that both of the schemes were proved to be effectual in heightening the reading comprehension of the scholars ; nevertheless, none of them was among the most normally cited schemes used in the bulk of the states.

Hospitality strategic marketing midterm exam Term Paper

Hospitality strategic marketing midterm exam - Term Paper Example More importantly, she has to show the uniqueness of the product such that they would appeal to all the age groups living within the surrounding residential area. Dessert can be seen as something that is minor but the way it is presented to the potential customers will make a big change if properly marketed. The positioning of the bakery is very strategic it will be located in Thayer Street which is mainly comprised of pedestrians who live in the trendy neighbourhood on the East side of Providence where the residents are generally wealthy. Given that the other competitors do not specialise in this product, she can capitalise on this advantage given that there are likely chances of getting buyers from the overally wealthy residents who live nearby. The residents in the neighbourhood are predominantly wealthy year round residents as well as students from Brown University and Rhode Island School of design. Indeed, dessert can be seen as luxury but in most cases, wealthy people are fascinated by flashy and unique things that can also be used to serve the purpose of asserting their status in society. When launching a product, the most important thing to consider is that the new item in the market has to be unique and it also has to appeal to a wide number of people. Since this is a new produ ct in the market, it is likely to appeal to a number of potential customers if the image and message are clear to the customers. She has to communicate the benefits that can be derived from consumption of the product. 3. Strydom (2004), defines segmentation as the division of a heterogeneous market into fairly homogeneous subsets or segments of customers who normally have similar needs and likely to respond in a similar way to the market offering. Basically, geo-demographic segmentation converges geography and demographics of a particular group

Advertisment Law Essay Example | Topics and Well Written Essays - 2500 words

Advertisment Law - Essay Example The purchaser desires to have or own a good brand name product and material with good quality at reasonable and cheaper rate. If the marketers were able to meet this demand of people of the society, definitely there would be a souring business for their product. The advertisers and marketers say that they would be able to supply anything to the consumers and what they want. It may be right to say that marketers and advertisers are in a position to meet the desires of consumers up to some level.Ethics around advertisement law can be explained or classified into a broader horizon. Ethics around advertisement law can be termed as advertisement ethics and it can be defined as an ethics that examines ethical rules and principles within a commercial context. Advertisement ethics should more over confer to economic, legal, social, human, and political context. Advertisement law comes under a parent law that is widely referred as commercial law, which governs both commerce and business. Comm ercial law primarily manages corporate contracts, hiring practices, sales, service and consumer goods. There are sixteen different commercial laws of which corporate law, employment law, labor law and tax law are the most important laws. Advertisement ethics generally means the philosophy of business. This will determine the fundamental proposes of the company. If any company is intending to maximize the returns to its share holders then that would be called as unethical since it is depriving the interests and rights of some one else. Corporate social responsibility or CSR is widely debated regarding the rights and duties existing between and society. Industrial espionage and hostile takeovers are the issues concerning different companies. Leadership issues, corporate contributions that too political contributions are being the worst debated ethical issues within business law. Introducing a new reform under the law reform is the crime like corporate manslaughter, which is being opposed by the biggest business houses to make them more secure. Advertisement law must be generally governed under the law and the justice should be equally distributed. Corporate ethics policies are being misused as marketing instruments. Since advertisement law does not come under the criminal law and any deviation is considered under the civil law and hence these deviations are not taken seriously. Business directly means providing goods and services and in its process it touches and enriches lives of the people it comes across and hence it has to be as sincere as it can and should try to do justice to the profession and the people it comes across. Advertisement law's should be made as stringent as possible since many retailers and business houses do ford and try to exaggerate the prices and cheat the consumers there by making profits ten times over the product they sell. Law governing the advertisement law must be in safe hands and try to make promulgations, which are the interest of the consumers. Smoking Advertisements have resulted in inspiring youth to make smoking and alcohol as a habit that finally made them slaves to drugs. Armchair critics might rant about how rampant drug usage is especially amongst young adults; even the common man is just as vulnerable. What is even more alarming is the fact that kids as young as 16 are doing drugs. Unfortunately, parents are often the last to sniff out

How has exposure to the study of marketing and society helped me to Essay

How has exposure to the study of marketing and society helped me to understand how I consume and what influences my decisio - Essay Example The extensive research made into studying marketing and its strategies has helped us; consumers tend to develop more informed decisions. If the marketing department is successful in identifying customer requirements and predicting future customer needs, it should enable the business to not only increase its sales revenue, profitability and market share but also to maintain and improve the image of its products and bring variety and innovations to existing ones to facilitate the consumer at the end of the day. The product itself is probably the most important element in the marketing mix. The product must fulfill a want. Consumers buy products for pleasure, satisfaction or benefits they provide. If it does provide the satisfaction, the good will not be purchased. The level of satisfaction achieved may differ. For example, some products are bought because they satisfy a basic need, like food which stops hunger. Other products like a refrigerator, in addition to keeping food cool, would be expected to be reliable and last a long time. An expensive perfume would give a certain image to the consumer when they used it and it would be expected to be of high quality. Informed and aware customers will pay a price that is worthy of the quality of the product. The design that is the performance, reliability and quality should all be consistent with the product’s brand image. The marketing should be capable of stimulating new wants from the consumers. It must give something very distinctive that makes it appear different to encourage brand loyalty. Competition amongst businesses in an economy in terms of the prices of goods and services being set has also helped consumers make the right buying decisions. Demand is not just what people want to buy but they must also have the money to be able to purchase the product. The market price is determined by the demand and supply of that particular good and various factors affect these such as, change in income, taste and fas hion, advertising and prices of other products. The pricing strategy should be such that it should provide good value for money to consumers. They will not unnecessarily pay a high price for a good of low quality or which serves no purpose. Consumers are in search of best deal for money for example, economy packs, bulk-buying and discounted products. (Titley, 2008) Packaging is another part of marketing mix that influences consumer decisions. Consumers consider suitable packaging because it has to give protection to the product and not allow it to spoil. It also has to allow product to be used easily. It is no good having hair shampoo in a tin that would not allow the liquid to pour out easily. Packaging is also used for promoting the product. It must appeal to the consumer because it is usually the packaging that catches the eye and the product inside! Consumers will prefer to buy products with packaging carrying vital information about its use, storage and its ingredients. Recycla ble packaging is most preferred by the society. Getting the best value for money is what any rational consumer would want. Advertising as part of marketing and promotion will influence consumers to quite an extent. Advertisements which give information to the public are known as informative advertising. It increases consumer choice by making consumers aware of the range of